Workflow Action Guide: "Respond on Comment" - What Is It and How to Use It?

Imagine a world where every comment on your Facebook and Instagram posts becomes an opportunity, seamlessly managed without you having to be glued to your screen. With PROSPER OS™, that world is now your reality. We're incredibly excited to show you how to launch powerful automations and engage with leads directly from your social media comments, capturing new connections and scaling your impact with less effort.

• With the help of this action you can comment on the comment entered by the customer. 

• You can add multiple replies and system will randomly select from these options and reply to comment. 

• You also have a toggle button, switching the toggle button on will also like the comment.

• This action will not work for Facebook Groups.

Getting Started: Connecting Your Social Accounts

Before you dive into the magic of automated social engagement, a quick setup ensures PROSPER OS™ is fully connected to your digital platforms.

• Integrate Your Platforms: Head over to 'Settings' in your PROSPER OS™ sub-account, then click on 'Integrations'. Find the 'Facebook and Instagram' section and connect your accounts. It's crucial that you select a Facebook business page that already has your Instagram account connected. If you're unsure, visit business.facebook.com to ensure your Instagram is linked to your chosen Facebook page. Once connected, you’re ready to empower your social media presence.

Building Your Automated Workflows

Now, let's unlock the power of automation! Navigate to 'Automations' within PROSPER OS™ and open a new workflow. For a lightning-fast start, KonnectMaster offers a pre-built recipe: simply click the 'Recipe' button and select the 'Facebook comment automation'. All social media automations will have two core components: triggers that initiate the action, and the actions themselves that engage your audience.

Crafting Your Triggers: Responding to Comments

The journey begins by defining what initiates your automation.

• Add Your Trigger: Click 'Add new trigger' and scroll down to 'Facebook and Instagram events'. You’ll select either 'Facebook comment on a post' or 'Instagram comment on a post'.

• Specify Your Page and Post: Choose the specific page from which you want the automation to launch. By default, the trigger uses "post type" to indicate you're working with published posts. You can then choose to activate the automation for:

  • A Specific Post: Select the exact post you want this workflow to apply to from a list of your published content.

  • Any Post: To apply the automation to any post you create, simply delete the "post is" filter.

• Leveraging Keywords for Precision (Crucial for TRUSTfluencers): For most scenarios, especially when you're delivering something specific, using keywords is vital. This prevents your automation from engaging with spam or unqualified comments.

  • Add a Filter: Incorporate a filter for 'contains phrase' or 'exact match'.

  • 'Contains Phrase': This option is more forgiving. If someone comments your keyword along with other words, emojis, or punctuation (e.g., "demo!" or "Can I get a demo?"), the automation will still launch. This is ideal when your audience might not follow instructions precisely.

  • 'Exact Match': This requires the comment to be exactly what you define in the box. Use this to mitigate risks when your keyword is a common word (like "course") to ensure only truly interested individuals receive your automated message. Choose the filter that best suits your audience's behavior and your campaign's needs.

Action 1: Engaging Privately with the Interactive Messenger

Once a trigger is set, you can initiate a private conversation. You'll find options for both Facebook Interactive Messenger and Instagram Interactive Messenger, which operate similarly.

• Reply Type: Select 'Reply to comment via DM' to respond to a public comment with a private direct message. The alternative, 'Reply to DM', is for responding to direct messages initiated by the user.

• Craft Your Message: This is the core of your DM – the actual text that will be sent within the interactive messenger bubble.

• Define Your Buttons: These clickable options guide your client's journey. Each button has a title and a condition (action):

  • Open Website: Directs the user to a specified URL, like your booking page or a resource link, which opens directly within the social media app.

  • Call Number: Instantly initiates a phone call to the number you provide, perfect for immediate contact.

  • Perform Actions: This powerful option sends the button's title as a direct message back to you. For instance, if you have a button titled "I've got a question," clicking it will send "I've got a question" to your inbox, allowing you to follow up personally.

  • Real-world Use: Imagine a workflow where a comment "demo" triggers an interactive messenger offering a "Book a Call" button (leading to your booking page and creating an opportunity in PROSPER OS™) or an "I've got a question" button (triggering an internal notification for you to respond personally). This allows you to track engagement and nurture leads effectively.

Action 2: Engaging Publicly with "Reply in Comments"

Beyond private messages, PROSPER OS™ empowers you to engage directly in the comment section itself. KonnectMaster even offers a ready-made recipe: 'Facebook comments + workflow AI'. This action captures a comment and then, as the name suggests, replies directly to their comment in the public comments section, boosting engagement without you needing to be online constantly.

• The Traditional Approach: You can set up a few generic, pre-written replies (e.g., "Thanks, sent you a DM!" or "Sending it now") that PROSPER OS™ will randomly select from and post. This is effective when you're directing commenters to a private DM for an offer.

• KonnectMaster's AI-Powered Expert Approach: This is where PROSPER OS™ truly shines, allowing you to craft intelligent, dynamic responses right within your social channels.

  • AI-Driven Responses: The workflow utilizes AI (powered by OpenAI's ChatGPT) to generate custom responses.

  • Contextual Understanding: You provide the AI with context, such as what you sell, what your post was about, and the actual comment body from the user.

  • Sentiment Analysis and Strategic Engagement: The AI not only generates a reply but also analyzes the sentiment of the comment (positive or negative).

    • For Positive Comments: PROSPER OS™ can send an appreciative public reply and then, if desired, trigger a follow-up through the Facebook or Instagram Interactive Messenger for a deeper private engagement.

    • For Negative Comments: Critically, the system can be configured to not engage publicly. This is vital for maintaining your brand image, as indiscriminately responding to negative comments publicly can often do more harm than good.

  • Human-Like Interaction: With custom AI training, your automated replies can sound incredibly human and personalized, making each interaction feel authentic.

Monitoring Your Social Interactions

All your Facebook and Instagram DMs and comments are conveniently visible in the 'Conversations' tab within PROSPER OS™. You'll receive notifications for new comments and even have the option to send a DM based on a specific comment directly from this page, ensuring you never miss an opportunity to connect.

By leveraging these sophisticated automation and AI capabilities within PROSPER OS™, you transform your social media engagement from a manual chore into a powerful, scalable engine for connection, lead generation, and business growth.

Frequently Asked Questions

Q1: How can I manage the influx of comments on my posts, especially during a live event or campaign, without dedicating all my time to manual replies?

A1: PROSPER OS™ allows you to automate comment replies, ensuring every interaction is acknowledged without constant manual input. You can set up generic thank-you messages or, for a more personalized touch, use AI to craft unique responses that appear directly under the user's comment, keeping your engagement high even when you're focused on your craft.

Q2: I often promote free resources or mini-challenges on social media, asking followers to comment a specific keyword to receive access. How can I publicly acknowledge their interest while also initiating the private delivery of the content?

A2: With PROSPER OS™, you can configure a "reply in comments" workflow to trigger when your specified keyword is detected. This public reply can, for example, say "Great! Check your DMs for the link!" while simultaneously sending the resource privately via the interactive messenger. This two-pronged approach ensures both public engagement and efficient content delivery.

Q3: How can I ensure my social media responses are appropriate, especially when dealing with a mix of positive and potentially sensitive or negative comments, without risking my professional image?

A3: PROSPER OS™ offers an advanced AI-powered "reply in comments" solution. It can analyze the sentiment of each comment, allowing you to configure different responses. For positive comments, it can generate a warm, appreciative public reply and even follow up privately. Crucially, for negative or sensitive comments, the system can be instructed not to engage publicly, giving you control over your brand image and allowing for a more thoughtful, private response if necessary.

Q4: I want to foster a stronger community around my content and increase overall engagement on my social media posts. Can automated comment replies help me achieve this more effectively?

A4: Absolutely. Consistent and timely responses, even automated ones, signal to your audience that you value their input. By using PROSPER OS™ to automatically reply, especially with AI-generated, contextually relevant comments, you encourage more people to participate in discussions. This makes your social media presence feel more active and responsive, leading to increased organic engagement and community building without adding to your workload.