Forbidden message categories for SMS and MMS in the US and Canada

This Messaging Policy applies to all subaccounts using LeadConnector Phone Systems (L.C. - Phone). All outbound messages from your sub-account must comply with our SMS and M.M.S. Messaging Guidelines. The following messaging use cases are prohibited on SMS or M.M.S. in the United States or Canada. 

The below information applies to extended code messaging with the rollout of the new A2P 10DLC system, in addition to the shortcode and Toll-Free messaging. Lastly, we have suggested alternatives for conducting certain unlawful use cases.

Forbidden message categories for SMS/MMS in the U.S./Canada

My use case is listed as forbidden. What can I do?

If your use case is listed above as forbidden for SMS and MMS messaging in the US, you can explore other marketing channels.

Using email is an option for many of the above use cases. For example, cannabis - or CBD-related messaging may be conducted via email, Facebook, Instagram, etc., as long as you have proper age gating in place and are sending toward recipients in a locale where the substance is legal.